incredibly hard to find out that you're diagnosed with cancer and start a company at the same time. >> it was a way to deal with the stress of that diagnosis. it really was. it was a way to do something to make people happy and it made me feel good. >> not to mention the country was in the middle of a growing love affair with cupcakes. that kathleen first noticed on a visit to new york city. >> i was in new york in 2007 at christmastime, and saw a line out of crumbs bakery and my entrepreneurial dna went o.m.g. >> things were going well for her business until last april when the company went into a free-fall. the reason she says is that several building construction projects in her neighborhood set up roadblocks and detours. turning the area into an almost impassable obstacle course for her customers. >> people just didn't want to be bothered with all the traffic. there was no place to park.