>> we are getting all csi on this video at this point. people are really scrutinizing this video very closely. >> the video causes such a media frenzy that within 12 hours of its release, the school issues a statement declaring it a hoax. >> by the time that i issued my statement, a lot of media in australia and in the u.k. had already posted the news as real. and we thought it was really important for us to debunct it so quickly. >> even though it's fake, the public can't get enough. within days the student project reaches more than 40 million hits. >> it was really heartwarming for us to see that we got so viral, international for us and for the school. >> but it is not just media attention that the school receives. >> the money we did with our youtube channel is being used to create a color shape for future students in the school. >> that's what i'm the most