qvc. it is not about covering the latest gadgets and gizmos. if it were, i wouldn't be the guy to guest host it tonight. but the announcement from apple is a different thing. and it was hailed as an iphone or ipad moment. this is a new luxury version of the watch which is fitted with super durable, 18 karat apple gold, if that's really a thing. it goes for $10,000. i didn't know watches were being worn any more. it's hard for me to understand importance of a development like this. seriously, this is what i picture when i think of apple's designers at work. it's completely foreign to me, which is why i'm bringing in a specialist. co-editor of boing boing.net.