businesses owned by african americans sell 136 billion in products. latino learns more than 350. why so high? >> business ownership is often a response to challenges they face. the children don't face the same barriers. >> reporter: that first part that's the money minorities generate through the businesses they own. a second part is the money they spend as consumers. when you pile that part on top of the first the totals show each group boosts the economy almost equally. ringing up 1.2 to $1.7 trillion each. there's also the employees hired by minority businesses. almost 1 million by african american businesses. 1.9 by la tina americans and that is now showing that not only is america browning but