>> it's bs. >> i think that -- i think it's intsing they use comedy venues as a way to make issues more pal atable and understanding. when obama went between two friends to talk about obamacare. that was a great way to reach a new audience that wasn't aware of the parts of obamacare that he wanted them to be aware of. i think that's -- it seems that that's why they go on it more than to humanize because they're trying to hide from -- >> it's not a hide. but it is becoming more of a comfortable place for them to go. >> yeah. >> i think that sometimes john stewart has done more hard hitting interviews with john mccain than journalists. comedians because we're barking. >> you can get away with something. i hope you had fun. i hope you haven't ruined your careers by going mainstream. this was great. when the game's on the line. hit him with a hard count, see if they'll tip their hand. the nfl trusts duracell quantum to their game day communication.