start-up companies are always fragile. marijuana start-ups, even more so. there can be great rewards in being first, but the risks are multiplied. what looks like a pothole or a bump in the road can really be a fatal chasm. >> my dixie shelves, as you can see, are really sad right now. i'm out of a lot of the drinks, the dixie one. this is where the dixie one normally goes. it's completely wiped out. kind of out of a lot of stuff. unfortunately, dixie is out of everything we need. i don't have a lot on the shelves. >> many boxes of incredibles bars are nearby on the factory shelves. but not up to the new industry's stringent safety standards. >> so i came to the kitchen today because we are for the