playing their persona. if you're into that, it's like seeing these guys in a whole misadventure. if you're not, it's guns, war and dopiness. >> you know what, it doesn't matter if it was horrible or if it was good, it doesn't matter if the reviews were bad to begin with even before this happened and it doesn't matter if you're a seth rogen and james franco fan. >> the hype. part of me thought this was set up from the get-go. >> leak a pr stunt? >> maybe. it could have been. >> it makes seth rogen and james franco into these cult heroes for free speech. but just on a financial level, they would have made so much more money from a proper theatrical release. >> sure. we're talking about the initial box office reports for this weekend say that they will make about $2.6 million in the opening weekend. put that in perspective.