consumer and specifically the infused products. i mean, it's slightly embarrassing because for better or worse, i'm maybe identified as a thought leader. this just knocked me over the side of the head. we sold more in a 90-minute period in january than we did in the entire month of november of 2013. this is serving the adult use market, the recreational marijuana consumer. >> i can get the next person in line. >> this will house call it 500 plants. the wheels of cannabis turn slow when you're waiting on permits. both by the state and by the city. i've always had a high tolerance for risk. obviously this business is wrought with risk. as you say rise to the top of the mile high city, it's also a long way to fall. >> tripp's growing empire is proof that some americans like to eat and drink their weed. >> so how many did you want? >> marijuana opponents aren't gone, but they have been relegated to the shadows, waiting for another moment to be