the biggest surprise in the grand experiment has been the remarkable demand for mips, marijuana-infused products that you don't smoke but rather eat or drink. >> my favorite is the lemon drops because it tastes just like a candy. >> dixie exilirs has a soda it sold in more than a hundred stores and early leaders to be the coca-cola of marijuana. >> this is part of history because what did the end of alcohol prohibition mean to that generation? >> dynasty, right. the kennedys, the branfmans. i'm not suggesting mine will be a dynasty. i'm tripp keber and ceo of dixie brands, incorporated. in 2009, we discovered you could cake cannabis and turn it in to a marijuana soda.