>> yes, we actually do. a lot of people still me tina you should sell stickers and do wall decals and pillows and posters and i'm like no. because i really believe in focusing on the one product, or one line of products, and just making those right. and being known to be the best in that category. and that's what i'm stieving for with tattly. >> why do you choose that path versus being known to be the best design of this kind of thing, right? because stickers, tattoos, they sort of fit in the same genre. >> yeah, but then i'm watering down what the brand tattly is. tattly, there's the word tattoo in there and it should stay like that. otherwise i'm going to be stickly. sticker. >> she says this extreme focus is part of the reason the company has taken off. she's true to the brand, and the mission. and that resonates with customers. she's not spent a dime on marketing. the company's grown entirely by word of mouth. and it's created a tattoo