the food company hickory farms is matching up to the first $50,000 donated. it is a great way to raise money for a solvable problem. even if you don't have a passion for the poor, if you care about educations, schools, jobs, about our competitiveness as a nation, we have to solve this hunger problem. we can't have a strong america with kids who are not strong. >> it has a cascade effect indeed. thank you gentleman for your time and the work you're doing. >> thank you. in the spirit of giving tuesday, we want the to highlight a program we saw firsthand in eastern kentucky. tomorrow we will tell you what the backpack program does for low income children and why without it some children don't have a meal all weekend long. to find out more about that program and how you can support it head to msnbc.com/backpack.