>> it was conceived in 2012. i decided to produce different clothing line or different apparel pieces for moor house college such as the boston cardigan i'm wearing now. rugby, polo inspired from the '50s and '60s where students dressed every day. >> immaculately! prior to your company, looked up online i don't know vintage moorhouse sweater, did it exist? >> no. not at all there's one other company that is still around that is producing sweaters and cardigans. >> but nothing to the level you envisioned in your mind. >> no, not at all. >> how much was about the pride you feel you want to see young men young men of color, young moorhouse men show in their attire. >> that influenced me very much.