whatever it is. smart. whatever it is. you want them to like you because then they buy your product. in b to b do you find that same kind of thing? >> you do. but don't see such a direct correlation. we have like for instance, a twitter feed is handled by one set person under the name of bluegrace. but more importantly, most of my employees have like bg in their twitter handle so when they talk people know that they are working at bluegrace and they represent us, but not necessarily in all of their views and everything but we want them to know there are real people behind the scenes. >> thank you for talking about this. appreciate it. >> thank you. thanks so much everyone for joining me today. and remember, you can revisit the show on our website, it's openforum.com/yourbusiness. we'll post all of today's segments plus some web exclusive interviews and tips. you can follow us on twitter. it's @msnbcyourbiz and on facebook too. next tweak role of equity when trying to get your business off