more in a traditional throw yourself -- throw yourself into a company into two weeks in terms of, you know, an accelerated program. >> reporter: and it helps break down traditional hierarchical walls that some struggle with. >> i think i can pat ourselves on the back and say we have completely obliterated the notion of, you know blue collar, white collar, shop guy, engineering guy here. we just work to make the best innovative collaborative final result. >> mark strongly believes that if he gets his team the space to learn new things, they'll be inspired to create new things. and that doesn't end after the immersion program. on some days you might find some employees not look at new fountain designs but in a comedy club. >> what am i eating? >> i believe that is a snail. >> or taking a workshop on graphic design or welding. or whiteboarding. >> simple water line. >> this is all part of wet you,