and over the past couple of years they have rallied. there is funding available from many sources. we know the science. and it's boots on the ground. it's village by village, house by house, clinic by clinic, making sure that the system works. >> so to be clear, you guys are the convenor of these groups. you're a business-oriented group. describe what born free is. >> born free is a group of private sector executives who have come together to bring their resources and business acumen to this larger effort. there are many groups out there making policies. there are many clinicians. there are many people giving money. we try to be a catalyst. we try to invest in places like in human talent and capital within ministers of health where you spark change and enable everyone else to do what they were already doing bigger and better. >> and are you getting cooperation? because i know in some parts of sub-saharan africa there are issues of resistance on aids and hiv because of culture the resistance. how do you bridge that? >> it's a process. like anything change is hard, and something so personal it's difficult. it's difficult when a family