what it didn't win was the election. you can expect to see more and more of these clever political ads as they rely on the varl nature of the internet, exposure that is free and more likely to be seen as more and more americans fast forward through commercials on their dvrs. dvr users skip 50% of commercials. in this world viewers are more and more numb to television commercials where they've seen so many generic political ads over the years they probably blur together as white noise at this point. in this world is the only way for a candidate to break through, to actually catch the attention of voters, coming up with a demon sheep video and squeal at? to talk about it, i want to welcome joan walsh from salon.com and msnbc contributor josh beier, and our ad man in the group, jimmy siegel, welcome