way to personhood by more than 40 points. the mainstream antiabortion movement actually opposed the colorado effort in part because they worry that if they bluntly tried to ban all abortion in all circumstances, that might cause a backlash that would set back their otherwise very successful strategy of incrementally chipping away at abortion rights. there was also the issue of not just abortion, but contraception. banning birth control. the personhood initiative because of the way it was worded would not just have made criminal all abortion in all circumstances, it would also outlaw arguably hormonal forms of birth control. the pill. the most popular form of birth control in the country. so, in, even in a conservative year, colorado said no to personhood by huge, huge margins. that did not stop the personhood folks, though. in 2011, the following year, they got the same measure on to the ballot in mississippi. and there were national predictions that, wow, it's mississippi.