framed this question completely wrong. basically what is being argued here is should student athletes whether they're basketball players or any other sport be unionized, employees of a university or is this fundamentally about students playing the game and receiving the most important thing that's going to set them up the rest of their life, a good sound education and the opportunity to get that education. obviously, universities and colleges believe that these are student athletes, that these are young men and women who should continue to be students and not be unionized employees. those are two very different -- >> reggie love has a different view. the argument here is that mark is underlining the student part of student athlete. isn't there some myth associated with that, that this is an amateur athletic experience? >> look, when you look at the coaches' salaries and look at the amount of money that universities are able to bring in from alumni, obviously college sports is a business. and that being said, i think it's hard to say that every