that we have our roots. that family comes first. >> bill and linda will never shy away from growth opportunities, and improving their operations. their goal, however, will remain. to keep their family's big brand small. >> we chose to stay family owned and operated, because it's what works for us. i don't know that if we grow that large, if we would have as much fun doing what we do on a daily basis. because if you can't have fun with a cow and the cream that was developed originally for cows, there's something wrong. it's a good idea to keep an eye on what your competitors are doing so check out our website of the week which will help you with that. trackmaven.com is a web application that gathers and tracks the online activities of all your competitors. you can monitor what they're blogging about, tweeting, and posting on facebook, all in one place. you can also track their ads, and media hits, as well.