with a long tradition of presidents showing their humanity by showcasing their sense of humor. but more than that, the president's pitch was indicative of his understanding of a more modern reality. an increasingly fractured media landscape where there's no longer a single, one size fits all way of communication. take a look at this 2012 study of where americans get their news. while more people overall are still turning to tv for their nurz, those numbers are on the decline. as are the numbers for all traditional news sources, except one. the only news source that is increasing in popularity is the exact place the president went to pitch his plan, online. but the proof is in the page views. more than 17 million already for the president's interview on the funny or die website. compare that to the 4.2 million who watched the president's last major on-camera interview when he sat down on super bowl sunday