[ mom ] when we're having this much fun, why quit? and new bounty has no quit in it either. it's 2x more absorbent than the leading ordinary brand, and then stays strong, so you can use less. watch how one sheet of new bounty keeps working, while their two sheets just quit. [ bubbles, baby giggling ] again! [ mom ] why use more, when you can use less. new bounty. the no-quit picker-upper.