equipment you want and you get to keep the rest. it puts people into the mindset of how can i really be efficient with capital? >> both of you, thank you. it's so great to pick your brains. you both have been so successful in starting and running your own companies. appreciate your advice. >> happy to be here. we are always checking on twitter to see what people are talking about. david scott tweets web marketing is about delivering useful content at just the precise moment the buyer needs it. small business consultant ty goodwin with a tip, use your blog post to record a youtube video. and venture capitalist ben horowitz says it's easier to teach an innovator how to be a ceo. some women wear wigs for fashion a reins. some for medical reasons. today's elevator pitcher hopes to serve both with her unique