>> back to reality, yes. >> and the reality is, people are saying do i really want to get in my car in sub-freezing temperatures, drive to the mall and slog across the parking lot and they are saying, no. >> right. the answer is no, and we saw this dip in retail sales in january. it took a hit of about .4%, so it doesn't sound like very much, but if you look at the big picture here, clothing, for example, took a hit of .9%. that's a decrease in clothing sales, right, furniture sales, .6% and retail sales in general, .1%. so when you look at that whole picture together, you're seeing everyone not go into stores, in addition to the fact macy's just reported out their earnings. they said this weather, and as retail analysts, we balk at the fact they use weather as a point to justify these low retail sales, but check this out, 244 stores were closed out of the 840 stores that macy's, you know, bloomingdale's, out of