defense was good politics. today it's probably not good politics or science. obesity illnesses now outpace smoking as a rising driver of health care costs. some regulators are considering targeting big soda and food companies with the same tactics they used. free market doesn't mean free rein to manipulate our children. one lawyer wants state attorneys generals to investigate. joining us is paul mcdonald. welcome and what are you trying do here? >> good morning. what i'm trying to do here, you made reference to the cost. currently taxpayers bear 100% of the costs associated with obesity related illnesses paid through medicaid and what i'm trying to do here is say what we ought to look at is whether or not the food manufacturers bear any responsibility. if they bear more than zero responsibility then there's a dividing line between personal responsibility and their responsibility and whatever percentage falls on them i think should be paid back to the taxpayers as opposed to