their own salutes to a lot of their classic figures as well as some of the new ones. it's interesting you mentioned the gender divide. there are certainly many images of beautiful women that don't have that same divide, that don't have the criticism as you're finding from women online, partly because of the issues around objectify case. but if we're talking about sports and "sports illustrated," we can talk about real sports, too, howard. the winter games in sochi r wrapping up. how is that playing? >> if you remember a few weeks ago before the beginning of the olympics it was trending about 2-1 negative. now it's 2-1 positive, which is great numbers. good news for nbc and people love the olympics, we're not talking about terrorism, we're not talking about problems in the hotel rooms in sochi. we're talking about great stories of great athletes. the american hockey team, bode miller's dramatic story. these are the kind of things that are trending. ari, there is one interesting part of this. there's been a discussion since this is time delayed, most of the things happen and they