report. are you finding it is shifting people's identities? >> it's interesting. the teens at the beginning of the show, they're from a nice upp upper, they kind of take it with a grain of salt and understand that even if they don't know too much about it they have got the uneasy sense there is corporations behind all of the interfaces and running all of the plat forps that may have agendas that we on the outside don't really understand. >> so, isn't it possible, though, that the social media users can also be using the corporations and these big branding campaigns? if you -- >> absolutely. >> a certain number of youtube subscribers, you get a check from you tube.
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