stamps any more, i want to be self-sustaining, they talk about the dignity of work, they talk about the choices they have to make between medicine and food. that's not america. we can do better than that. americans deserve a raise. tip workers deserve a raise. everyone deserves a raise here above -- so that we have the basic dignity of work in which we reward work, and we don't subsidize business models that force people into food stamps, into other public benefits. that's not who we are. >> secretary of labor always a pleasure, thank you so much. >> always a pleasure. >> joining me now is ron und. he was at the white house today as president obama signed the executive order. i've been following very closely your campaign to sell conservatives on raising the minimum wage. give me the elevator pitch. i'm a conservative billionaire, we end up at the same conference.