[ female announcer ] fiber one. on your busiest day, you see the gray. try root touch up by nice 'n easy. just brush our permanent color matching creme right where you need it. then rinse. in 10 minutes, zap those grays and get on with your day. nice 'n easy root touch up. [ man ] i don't know if this is gonna be a first or second, but this is gonna be a medal! [ man #2 ] and it looks like we could have another one of those photos! [ female announcer ] every minute.