thing, it is a good time to be in the alcohol business, even though as we've been reporting today, some vice-related products like tobacco are getting more pushback on the retailer side. it was a record year for the liquor industry. tell us about that. >> yep. we've got a big global thirst and we saw experts spike beyond the $1 billion mark for the very first time ever for last year, so bourbon and tennessee whisky revenues shot up higher here at home, rising by a projected 10.2% last year. it is really great news for the industry. it was the fourth straight year of record exports for these american made or american crafted spirits. you're probably wondering which countries around the world are enjoying the spirits, japan, number one, then germany, france, the uk, and you know what had the largest overall increase? nigeria. can't get enough of it apparently. >> real quick, mandy, is this because people like to drink?