>> radio shack. okay. >> what? >> the '80s called. they want their store ♪ ♪ >> treasure trove of '80s icons, including hulk hogan and mary lou re tctton. we're joined by vice chairman of reputation.com. welcome to you, my friend. nice to see you. >> good morning. >> what did you think of the ads this morning? >> you know, i liked them. to put it in perspective, it was 4 million for a 30-second ad and it's another 1 to 3 million -- so you're talking the price of a small movie. and what's really changed about super bowl advertising is there was a lot of prepromotion of the ads online. some of them got 25 plus million