advocacy, i want urgent action taken to bring kenneth home now after 15 months the longest detained american in recent history in north korea. >> he had made, you tell me as many as 18 trips to north korea over the last few years. this was at least an operating tour business. there was a lot of interest from korean americans and others. tell me about the interest in going to north korea, which to a lot of people is a frightening place. >> he saw a business opportunity when the special economic zone was set up. there's another side of north korea what he called untainted beauty, the place and people and wanted to really be a cultural ambassador of sorts and open doors and contribute to the committee. he thought he was helping to contribute to their economy. >> what did you think of the exploits of dennis rodman? >> you know, i think he's not a