the modest first floor bedroom in tallinn, estonia and the southbound bus barreling down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had the power to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did. in a little dorm room -- 2713. ♪ this magic moment ♪ [ coughs ] i've got a big date, but my sinuses are acting up. it's time for advil cold and sinus. [ male announcer ] truth is that won't relieve all your symptoms. hmm? [ male announcer ] new alka seltzer plus-d relieves more symptoms than any other behind the counter liquid gel. thanks for the tip. [ male announcer ] no problem. oh...and hair products. aisle 9. [ inhales deeply ] oh what a relief it is. ♪ wow...look at you.