savings in the cost, time is money in contracting. >> reporter: john and bill say that big manufacturers are starting to take notice of this new supply chain approach. they see it as an alternative distribution channel to the big-box stores which control much of the industry. >> the manufacturers see bath simple as a way to open up a whole new channel for how they sell their product. they're stuck in the home depot/lowe's channel which is a big channel, but it's a low-margin, you know -- it's dangerous to have one big customer. we sell to the contractors out there, and they get it very quickly. >> skurps, too, are taking notice. the online software makes the selection process faster and easier than the traditional chore of running from store to store. >> i have three middle school kids, and i just don't have the time. so this whole idea intrigued me with bath simple, so that's how i got started with that. >> from the manufacturers to the