>> about three years ago i undertook a fairly massive remodeling project. >> i had been through the terror and frustration of doing a couple of bathrooms. >> we had german faucets, an american bathtub, italian tile, and here we are sitting there, trying to figure out how to put all these parts and pieces together that were not standardized or thought through in any way. >> i was walking down the street, literally with a sink, with my wife, trying to go to three different stores to match it up with the tile she wanted. >> i said there has to be a more efficient way to put a bathroom together than this. >> there had to be a better way than that. >> those words, there had to be a better way, launched a new business for these two california-based entrepreneurs. john crowley a construction systems engineer, and bill huncher a former wall street banker, are founders of bathsimple. a bathroom remodeling business just outside san francisco. as john and bill saw it, the problem wasn't with the available product out there.