>> can i have my phone back? >> no. >> it turns out the series of videos was a campaign for a wireless headset provider. most people don't know that. that's the best part. most people watch it and think it's amazing video and share it with somebody. >> as you know from the first of july, you're not allowed to talk on the cell phone. >> i can't talk on the phone in the car. ridiculous. >> parrot is the worlds largest manufacturer of hands-free car kits and we wanted to show how complicated and inconvenient and sometimes, even dangerous it becomes to be talking on the phone while you're trying to concentrate and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there's an element of reality to it. >> pull over. get out of the car. i'm driving. >> hold on, hold hon. >> get out of the car. >> we showed the probably going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant.