pope himself facing off today at the press conference. head of the naacp there calling for a picket campaign targeting the pope family's discount stores. his name is the reverend william barber, he's the president of naacp in north carolina. he's the man who is instrumental in the moral mondays protest in that state and he's now leading this multistate protest effort against the most influential republican in north carolina politics. joining us now for the interview tonight is the reverend william barber, north carolina's naacp president. reverend barber, thank you very much for being here. it's real nice to have you here, sir. >> rachel, thank you so much and for all that you do. >> why are you picketing art pope's businesses? what's the goal? >> well, what we see with art pope is the most lewd and cynical and sinister form of wealth and power manipulation. to put your stores deliberately and publicly in communities of low wealth and 25% african-american, make your wealth off of people, pay them low wages, and then, in turn, use that power to push and