>> unlike the hustle and the macarena, the moonwalk still has it. >> there are two things you will need. >> you will need a slippery floor, optional, socks. step one, find a floor good for sliding like hardwood or tile. >> usually punctuated by a tip. >> remember to apply puncture. >> then we end with a little fact. >> michael jackson got the idea for the moonwalk from french mime marcel marseau. >> how do these ho-to guys come up with these topics? >> a lot of it's demand-based on what's going on around the internet, our own usage, competitive analysis. we look for what people are searching for. what they're searching for online might be different than what they're viewing on television, so that becomes very important. >> world events like the death of pop legend michael jackson significantly impact what people search for on the web. after he died, "how to moonwalk" earned more than a million hits. >> a newsworthy event happens, and there's something that was captures the zeitgeist of the