>> amanda joe hansen is devoted to the day after thanksgiving, no camping, just coupons. >> i mostly am buying clothes and shoes and i do feel the prices are cheaper on black friday than throughout the year. >> reporter: we spoke with shoppers and experts who said you will find plenty of great deals on thursday and friday. you can expect to see deals promoted all the way up until christmas. the best advice is always to shop around and compare and tamron, these days there are plenty of phone apps and websites to help you do that. >> thank you very much. >> and witched between black friday and cyber monday, small business saturday is the day people are encouraged to shop mall, j.j. ren berg has been following it since it started. >> good to see you. >> since you started to cover this over the last couple of years, what are the positive numbers that show this is working?