just unroll, fill... top, bake... and... wow. this is your best ever. thank you. [ female announcer ] pillsbury pie crust. make the holidays pop. so rarely does one story so capture, you know, the public sensibilities and the public curiosity as a story like this. >> from the very beginning, because it was so violent, because it was so unexpected, so unpredictable and because it was so out of the ordinary.