not to have anything on the street except the people walking, and bringing them into the stores. therefore, they discover a shop that they've never been in. if they were coming to see the artists, if they were coming to shop, now they're getting culture by viewing art. >> does it take that to get people downtown, at least for the first time to get them shopping here? something other than just the stores? >> i think it helps a lot. because if you keep creating excitement, then people want to come and jump on the bandwagon. you know, and see what's going on. >> maria louisa's boutique, 26 years in nyack. >> are you doing anything for small saturday? >> i'm going to offer a percentage off gift cards online. it was successful last year. additionally in the store, we have events. our wish list program we're going to kick off on that day. they select items, we take care of noting what the items are,