about, eating well and nutrition and food culture gets put in this classist bucket. we sort of see like the two americas in and around food. as someone that runs a magazine that is -- it's a big magazine. you're talking to a lot of people out there. i feel like the ways in which we talk about food have become increasingly divided on class lines. i wonder how you deal with that? >> eating well can cost a lot of money. >> yes. >> if you're buying kale, in season vegetables at the market you're walking out with -- better to eat badly than well. >> calories are expensive. we support agriculture $20 million, majority to commodity crops, 1% to food and vegetables, specialty krons. if we start supporting -- level