customers who use them a 5% discount. >> it behooves you to go ahead and spend it in the community after somebody has spent it in your store. it's a way to pay for your dinner out, your staff party, a way to pay for maybe office supplies or something if it's a local business that accepts them. >> as the town gears up for one last holiday season before construction begins, the merchants on main street are starting to plan for small business saturday. >> this small business saturday we're going to be having factory reps coming in to demonstrate, also we'll have food tastings, which people love. it's fun to come in and taste something good on small business saturday, and it gets people in the mood for the holiday gift giving season. >> we will probably do cider and wine in addition to a 10% discount and merchants banning together and offering these types of things, it really becomes the black friday for small businesses. >> with such a dynamic and supportive community, merchants