now we've got an expert on the program tonight. kelly ann and sam stein. kelly, i most want to hear from you. just forget the usual partisan arguments we have here and everywhere else. if you sat with a young candidate, man or woman, who tried to turn so he had a 50/50 shot at the woman vote, what would you tell that person to do? >> i would say many things. one is if you're accused of holding a position and people are going to go on eight cylinders against that position, in this case paint ken cuccinelli as too anti-woman, anti-abortion, anti-divorce in virginia. you have to own it or explain it. and i think what he did is he allowed silence to be acquiesced. he went jobs, jobs, economy, economy. he lost women by nine points. romney lost women by 13 points to barack obama a year earlier.