to fix the problems with the healthcare.gov website. about a month before the system is negativively impacted. joining me live, political editor mark murray. we all know you only get one shot at making a good first impression, but explain why thanksgiving now becomes this next first impression deadline. what happens if the health care website isn't ready by then? >> thomas, you have to go to the calendar, january 1st is the date the insurance kicks in and starts being eligible on the exchanges where your insurance policy is good for and the white house had always assumed that come october, even the beginning of november, people wouldn't necessarily be buying this insurance because it wouldn't be good until january 1st. most would end up buying the insurance on the exchange come january. pretty much the window between december 1st and 15th. because of that, they need this website up and operational by thanksgiving and have it with no