things like this are really interesting. we have a series of data showing you how to optimize your raise on indiegogo. >> great. it's great to see you and talk about this. congratulations to you, sherwood, i know you've been working hard on this for a long time. it's great to see you. stick around for a little bit longer. customer service can make or break your company. think of zappos. that whole business was build on exceptional customer service. just the other day i called into a business i bought something from and the agent on the other end of the phone was so incredibly helpful, i told my friends about it. here now are five tips on how to improve employee and customer communication, courtesy of "yff" magazine. >> use practical examples, realistic scenarios and the best way to deal with this. two, train employees with a model, start with a talking