american express open is here to help. that's why we're proud to present "your business" on msnbc. > . hi there everyone. i'm j.j. ramberg. welcome to "your business," the show dedicated to giving you tips and advice to help your small business grow. business psychologists will tell you that consumer purchases are generally based not on pragmatism but on emotion. and that's why a growing number of entrepreneurs are marketing to a phenomenon of our times. those who fear the unknown and want to be prepared in the event much a disaster or domestic terrorism. wee found one small business that serves the prepper movement and practice what is they preach.