company's interests at heart, why you can afford to do it. when it comes to hiring, gone are the days of focusing only on resumes. today, smart businesses are also using social media tools like twitter to recruit as well as learn more about candidates. tom gamble is here to tell us how tweets can successfully lead to your next hire. he's the president and ceo of a chicago-based professional staffing and recruiting firm. great to see you. >> good to see you too, j.j. >> it can be used for so many things. and it's interesting, you're going to talk about how it's both for recruiting people but also doing a little research on them. let's dig into this. if you want to use twitter, first you have to build a following. >> yeah, it's all about how many followers you have and when you post something else on someone's twitter feed and how you can go viral with that. you have to be more than just 10, 15, 20 followers.