big retailers like target does, what the obama campaign famously does, we're in the era of big data, you're grabbing as much data as you can, assembling information about your prospective targets. what's wrong with this kind of thing? >> there is something to that. there is something to the idea that this is a form of marketing and it's about an organization and so object and so forth. and that the difference would be between, for example, "the nation" magazine where i have a column where you used to work, between "the nation" magazine knowing who signed on to an anti-war petition or something like that and there have targets members and the bush administration. >> right. >> i agree. so there's a distinction between what the government has and what private entities have and i think that's a fair distinction