accommodate. so let's use that, use that accommodation communal orientation, not giving in, but reframing our actions. >> so someone might hear this conversation and think, oh, well women have to adjust to be a certain way, but actually not. it's powerful. right? you have a piece of information that can actually make you better at negotiating, just like any other piece of information. >> and canet you more of what you want. in the end, that's what we're looking for. how do i get more of what i want in these kinds of interactions. >> thanks so much. good to know. today's elevator picture also studied business. this year's wenninner of the gr college annual smartphone cases. let's find out what norah brodsky and a founder of daily work, a finding company for women think about this pitch. hi. my name is dwight peters i'm the founder of proud cases.