want to read about scandal but not these. these don't pass the what does this mean for me. does this affect my daily life? is this getting in the way of me getting a job? or feeding my family or getting health care. these scandals don't really -- these issues don't really end up meeting that test. they also for most americans don't reinforce maybe what they think about the president. if you look at mitt romney and 47%, comments. that -- that was very sticky because it reinforces what people thought about mitt romney and these particular issues don't really accept for folks on the right don't really reinforce what people think about the president. >> i think what we are seeing here to some extent is similar to what we saw during the 2012 presidential campaign which is that the media, i think, are easily distracted by the sorts of events, latest thing that happened must be very for. it must be the most for thing that ever happened until something else comes along to replace it. and there's always a tendency, i